Toni Rennie
Growth Marketing Director
Toni Rennie is the Director of Growth Marketing, for Xplor Fitness & Leisure, leading growth marketing across APAC and the UK for Xplor's SMB & Boutique fitness portfolio. With more than a decade of marketing experience, she helps fitness and wellness businesses connect with technology that supports growth, improves member experiences and simplifies day to day operations.
She believes the best marketing reflects the realities of running a fitness business. Her work focuses on helping operators make informed decisions with confidence through practical, customer-first content. Outside of work, you'll usually find her with her two rescue dogs, Bronny and Emjay, who are almost certainly the most photographed members of the family.
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
Articles by Toni Rennie
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How to Help Your Gym Members Dodge Dishonour Fees
by Toni Rennie
Dishonour fees don’t have to be a headache for your gym or members. Learn how flexible payments and proactive support can help keep everyone on track.
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Will switching gym software wake up sleepers?
by Toni Rennie
Worried switching gym software will wake sleepers? Discover the risks & rewards in this helpful guide.
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5 ways to make switching gym management software stress-free
by Toni Rennie
Moving to a new software solution is an investment in the future. Learn what it takes to make the switch over smooth.
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How to Choose the Right Social Media Platforms for Your Gym (and how to optimise it)
by Toni Rennie
Grow your gym with social media! Learn proven strategies to attract & retain members and build a thriving community with proven marketing strategies.
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17 March 2025
12 min read
Why Every Gym Needs a Referral Program
by Toni Rennie
Leverage your most loyal members to drive new sign-ups. Learn how a well-designed referral program can drive growth and boost engagement for your gym.
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10 February 2025
6 min read
Fitness Podcast Topics To Transform Your Gym’s Marketing
by Toni Rennie
Podcasts are a game-changer for gym marketing – Discover what makes a good podcast & topics to get listeners hooked now!
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27 January 2025
12 min read
23 best gym promotions for business growth in 2025
by Toni Rennie
Find out what it takes to run a successful gym promotion. And get ideas to fill your marketing calendar all year round.
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20 January 2025
4 min read
Top Content Creation Tactics for Gyms
by Toni Rennie
Find out how to create top-shelf content for your gym to attract new members, boost your social media presence and get more eyes on your brand
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13 January 2025
4 min read
Target your marketing to net more gym members
by Toni Rennie
Learn how targeted marketing can grow your gym by keeping current members engaged while drawing in new ones.
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06 January 2025
6 min read
Boost Your Gym’s Growth with Digital Marketing
by Toni Rennie
Pump up your gym’s online presence with digital marketing. Find out how to promote your gym 24/7 (even when you’re sleeping!).
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23 December 2024
31 min read
33 gym marketing ideas for 2025
by Toni Rennie
Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.
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13 December 2024
5 min read
Keeping Your Gym’s Data Safe: Why Security Matters
by Toni Rennie
Protecting your gym’s data isn’t just about avoiding breaches; it’s about building trust and ensuring your gym operates smoothly and securely.
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