Director of Growth Marketing, International - SMB & Boutique
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Toni Rennie is the Director of Growth Marketing, International for Xplor Fitness & Leisure, leading growth marketing across APAC and the UK for Xplor's SMB & Boutique fitness portfolio. With more than a decade of marketing experience, she helps fitness and wellness businesses connect with technology that supports growth, improves member experiences and simplifies day to day operations.
She believes the best marketing reflects the realities of running a fitness business. Her work focuses on helping operators make informed decisions with confidence through practical, customer-first content. Outside of work, you'll usually find her with her two rescue dogs, Bronny and Emjay, who are almost certainly the most photographed members of the family.
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
How to Boost Member Engagement and Improve Retention at Your Gym
by Toni Rennie
Member engagement is the key to lasting loyalty. Discover proven strategies to enhance engagement, boost retention, and create a thriving, connected gym community.
Price vs. value: Selling the value of a gym membership
by Toni Rennie
Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.
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01 October 2024
2 min read
Membr: The Next Evolution in Club Software
by Toni Rennie
Specifically built for the fitness industry and now enhanced with a range of advanced tools, Membr empowers gym owners to save time, reduce manual work, and create seamless experiences for both members and staf
Boost your gym membership sales with our quick, actionable tips. Learn how to attract and retain members, refine your marketing, and leverage your local community.
More gyms across Australia are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.