Director of Growth Marketing, International - SMB & Boutique
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Toni Rennie is the Director of Growth Marketing, International for Xplor Fitness & Leisure, leading growth marketing across APAC and the UK for Xplor's SMB & Boutique fitness portfolio. With more than a decade of marketing experience, she helps fitness and wellness businesses connect with technology that supports growth, improves member experiences and simplifies day to day operations.
She believes the best marketing reflects the realities of running a fitness business. Her work focuses on helping operators make informed decisions with confidence through practical, customer-first content. Outside of work, you'll usually find her with her two rescue dogs, Bronny and Emjay, who are almost certainly the most photographed members of the family.
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
Don’t Leave Them Out in the Cold: Strategies to Keep Gym Members Engaged During Winter
by Toni Rennie
As the seasons change and temperatures drop, gym attendance often sees a noticeable decline. With the right strategies, you can keep your members active, motivated, and engaged throughout winter, ensuring high retention rates while still attracting new members.
